• Brett Mercuri

Marketing: Where to Begin?

Figuring out where to begin your marketing plan?
Photo by Breakingpic from Pexels

You've got a steady stream of business and now you want to grow. It's time to ramp up marketing efforts. With all the options out there how do you begin?

It's a problem as long as there's been business. Apprehension about marketing due to the feeling of being overwhelmed by doubts. The competition is doing it and breeding success and your business doesn't want to be left behind. How do you begin?

I've seen a lot of people in your shoes in my 15 years of helping businesses grow. It's an understandable feeling as marketing takes time and money. As the old saying goes, time is money (so it's taking money and, um, well - money). Here are 3 simple steps to begin the process.

1. Figure out your marketing budget: The general rule of thumb is you should spend 2%-15% of your gross on marketing.

2. Know your customer: Who is your average customer? Are they male, are they female or a mix? High income? Do they have kids? What drives them to buy your product? The more you know about your customers the more you can tailor your marketing plan to reach them.

3. Set your goals: Is the goal of your campaign to drive people to your website? Is it to get foot traffic into your store? Is it an awareness campaign? Once you define your goal, use a tracking method to judge the success. Make your goal specific so you can easily track the results.

If you are apprehensive (or not) about marketing and want to take the next step, schedule a time with me for a free consultation at brettmercuri@iheartmedia.com. Check out my other blog articles for more.

About the author:Brett Mercuri has over 15 years of experience as a marketing and advertising consultant with iHeartMedia.Specialties include digital (from SEO to OTT and all in between), radio and event sponsorship.He can be contacted at brettmercuri@iheartmedia.com or by phone/text at 412-527-3358.

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