• Brett Mercuri

Easy Marketing Success!

Email marketing is a great piece to layer into your digital marketing plan.
Photo by Oleg Magni from Pexels

Email marketing. You know those emails you pass over in your inbox and wonder why companies are spending their money on email marketing?

The answer is 32 to 1.

No, that’s not the inevitable score of my beloved Cleveland Browns opener in a couple weeks; though as a 40 year Browns fan I can tell you they’d be the team to figure out how to score only 1 point in an NFL game.

32 to 1. That’s the average ROI on email marketing. $32 return for each $1 spent!

Consumers do open those emails. I’ve read stats that suggest 8% to 14% open rate on a cold email list. The biggest factor in opening the email is the subject line. Make your offer worth the consumers time to open it.

The beauty of email marketing is being able to utilize data to hit your core customer. With political season in full swing campaigns can use segments to hit donors by political affiliation. If a candidate is running in a district, they can target only those zip codes in that district. Remodeling company? Target homeowners with high household incomes. Travel agency? Target households with kids for family travel destinations.

There’s sure to be a target to fit your business needs and utilize this layer of your marketing to successfully impact sales. Who is your target customer and how can you successfully add this piece to your marketing efforts?

About the author: Brett Mercuri has over 15 years of experience as a marketing and advertising consultant with iHeartMedia. Specialties include digital (from SEO to OTT and all in between), radio and event sponsorship. He can be contacted at brettmercuri@iheartmedia.com or by phone/text at 412-527-3358.

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