Don't Forget To "Ad" Cord Cutters To Your Marketing Plan!
My family owns 4 Rokus, 5 AppleTVs and don’t tune into “traditional” live TV unless it’s my wife watching the news (I personally take the Lukas Nelson route and "Turn Off the News" - fantastic song, give it a listen). While we are cord shavers, I know multiple families that are cord cutters. So how do you get “TV” ads in front of people like us? Answer: Via OTT/Connected TV advertising to reach people via Roku, Chromecast, and other OTT/Connected TV devices.
The OTT/Connected TV space is growing. In fact, Digital TV Research projects OTT/Connected TV ad spend will grow from $35 billion in 2019 to $68 billion in 2025! According to nocable.org, there were over 18 million cord cutting households in 2018. That’s projected to grow to over 25 million by the end of 2020 and 28 million cord cutting households by 2021! That equates to just over 50 million adults cutting the cord!
Now is the time to get on board so you don’t miss out on the growing number of households cutting the cord. Whether your company is national, regional or local anywhere in the US, contact me to discuss how you can reach the growing number of cord cutters.
About the author: Brett Mercuri has over 15 years of experience as a marketing and advertising consultant with iHeartMedia. Specialties include digital (from SEO to OTT and all in between), radio and event sponsorship. He can be contacted at firstname.lastname@example.org or by phone/text at 412-527-3358.