Consumers Trust Influencers
What prompted you to listen to that new record?
How about that new recipe you made for dinner last night?
The new TV show you’re binge watching?
More than likely you had a trusted friend/family member influence your decision.
Influencers on a large scale are people consumers “know,” like and trust. Ryan Seacrest has a massive following of people who know who he is, like his personality and trust his opinion. This allows him to be a successful gateway for brands to reach consumers on that coveted “trusted friend” recommendation. Influencers are the quickest conduit to a sale because your brand utilizes the trust the influencers have already built with their audience.
Why not take that concept on to a mass scale with an influencer campaign?
Because I don’t have the budget to afford Ryan Seacrest.
You don’t need to afford Ryan Seacrest! There are influencers all around you on a smaller scale to fit your budget. Local radio DJs, Podcasters, Social Media influencers with all sizes of audience.
Start with your brand message and search for an influencer that aligns with your brand and when done right, watch your sales increase.
About the author: Brett Mercuri has over 15 years of experience as a marketing and advertising consultant with iHeartMedia. Specialties include digital (from SEO to OTT and all in between), radio and event sponsorship. He can be contacted at firstname.lastname@example.org or by phone/text at 412-527-3358.