• Brett Mercuri

Hey Look! Shiny Keys!

Updated: Aug 20, 2020

*9 seconds. That’s the average attention span of a goldfish.

*8.25 seconds. That’s the average attention span of a human; down 4 seconds from just 15 years ago.

(*According to a Microsoft study)

This means your company only has an average of 8.25 seconds to grab someone’s attention with a marketing message.

How can you utilize those 8.25 seconds wisely to make an impact and draw the consumer into the rest of the message?


Think about it (but don’t take more than 8 seconds or you may start to notice those shiny keys and lose your train of thought), when that ringtone goes off in a room what’s everyone do?

Attract attention with sound while the eyes are jumping from smartphone, to tablet, to smart watch, to fit bit. 93% of the US still tunes into radio every week. Use sound to capture market share and keep your company top of mind.

About the author: Brett Mercuri has over a decade of experience as a marketing and advertising consultant with iHeartMedia which reaches 250 million people across the US. Specialties include radio advertising, digital marketing and event sponsorship. He can be contacted at brettmercuri@iheartmedia.com or by phone at 412-919-8524.

#Marketing #Advertising #socialmdia #radioadvertising #digitaladvertising #growyourbusiness #marketingplan #businessplan #nationalmarketing #productlaunch #newbusiness #televisionadvertising #billboards

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