• Brett Mercuri

Marketing Tip: Don't Forget To Set Your Goals!

Updated: Aug 19, 2020

Before you spend your money blanketing your name on the radio, internet, TV, etc. make sure you have a clear goal in mind for your marketing. Spending money without a goal isn’t going to get you anything except soured on advertising. Ask yourself:

Who is your ideal customer?

What benefit does that customer receive from your product or service?

What ROI do you need to consider the campaign a success?

Does your message have a call to action to achieve your goals?

If you utilize multiple outlets for your message, are they all tied together so all mediums work with each other to promote the same goal?

Don’t forget to set and track your goals! It’ll save you money in the long run and make you a more effective at marketing to grow your business.

About the author: Brett Mercuri has over a decade of experience as a marketing and advertising consultant with iHeartMedia which reaches 250 million people across the US. Specialties include radio advertising, digital marketing and event sponsorship. He can be contacted at brettmercuri@iheartmedia.com or by phone at 412-919-8524.

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